Sergio Valente, debuts in 1966 with a cover of Vogue Italia signed by Helmut Newton and in 1971 opens his first Beauty Center in Via Condotti, in Rome, that in a short time becomes a meeting place for most of the society and the jet set ladies.
After a few years he arrives in New York in the prestigious store Bergdorf & Goodman. Among the celebrities who have entrusted themselves to Sergio Valente expertise there are leading names in the cinema such as Marcello Mastroianni, Placido Domingo, Florinda Bolkan, Tony Musa, Anita Ekberg, Charlize Theron, Sharon Stone, Helen Mirren and fashion as Claudia Shiffer, Linda Evangelista, Cindy Crawford, Maria Carla Bosco, Megan Gale, Vanessa Hassler.
He was requested by the greatest stylists including Valentino, Fendi, Versace, Ferrè, Capucci, hands, Curiel, Mila Shon, Oscar de la Renta and Sarli, and in 1991 he established the Sergio Valente Award to discover young Italian talents in his field.
In his 50 years of career, he received numerous awards in Italy and abroad among which in 1970 “The Academy Award in Art and Fashion”, in 1990 the prestigious “World Hair Designer” in New Orleans, in 1995, at the Intercoiffure Congress, the prestigious “President Award-Most Creative Contribution “and in 2002 he was awarded the title of “Commander of the Order of Merit of the Italian Republic “. He traveled for work all around the world and had the opportunity to meet the most prestigious institutions of the Chinese, Japanese and Arab world governments.
In 1985, he released his first book “Ricci e Capricci” (“Curly hair and Whims“), the second publication dedicated to him comes out in 1995, “Idee per la testa” (“Ideas for the head“) and in 2005 it is published his third book “La Testa nella moda” (“The Head in fashion“) with which Sergio Valente retraces the steps of his long and glorious career.
It is also worthy of attention and important his twenty years of commitment in the social field with “The Christmas of the Hundred trees of author” and “The art in the Easter Egg“, the two charitable events that he conceived for the fundraising to support needy associations and scientific research projects ..
In 2009 he opened the prestigious and modern beauty atelier in Via del Babuino 107 (Spanish Steps). In 2011 he was awarded the title of Commander of Merit by the President of the Italian Republic and the Presidency of the Council of Ministers for a life dedicated to feminine beauty through the apogee of taste, refinement and style.
In 2013 he received from Intercoiffure Italy the prestigious award for his career with the “Golden Scissors” and recently in Paris he was awarded the Personality Of The Year Award for his creations.
In 2015 he published the photographic book “100“. A prestigious collection of thousands of author’s trees made over the years by designers and fashion houses.
He has been taking care of the beauty image of national and international stars for the Christmas Concert in the Vatican for 25 years.